Uzair

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Choughtai

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Uzair

+

Choughtai

+

Uzair

Choughtai

Uzair

Choughtai

Portrait of Uzair Choughtai

I design brand systems that scale without losing their character. Bridging the gap between digital strategy and high-impact physical experiences.

I design brand systems that scale without losing their character. Bridging the gap between digital strategy and high-impact physical experiences.

The M&I Branded House

Creative Direction • Brand Architecture • Design Governance • Visual Identity Systems

The M&I Branded House

Creative Direction • Brand Architecture • Design Governance • Visual Identity Systems

The M&I Branded House

Creative Direction • Brand Architecture • Design Governance • Visual Identity Systems

LUXE: Elevating the Sub-Brand

Art Direction • Visual Language • Digital Design • Brand Oversight

LUXE identity artwork with a gold emblem and radiating lines on deep green

LUXE: Elevating the Sub-Brand

Art Direction • Visual Language • Digital Design • Brand Oversight

LUXE identity artwork with a gold emblem and radiating lines on deep green

LUXE: Elevating the Sub-Brand

Art Direction • Visual Language • Digital Design • Brand Oversight

LUXE identity artwork with a gold emblem and radiating lines on deep green

'M&I Means' campaign video

Creative Direction • Storyboarding • Motion Design • Asset Curation

M&I Means campaign frame with a person covering their face beneath “this?”

'M&I Means' campaign video

Creative Direction • Storyboarding • Motion Design • Asset Curation

M&I Means campaign frame with a person covering their face beneath “this?”

'M&I Means' campaign video

Creative Direction • Storyboarding • Motion Design • Asset Curation

M&I Means campaign frame with a person covering their face beneath “this?”

M&I Dubai: Flagship Omnichannel Campaign

Creative Direction • Environmental Branding • Multi-Channel Strategy • Asset Governance

M&I Dubai campaign visual with a purple-lit exterior building

M&I Dubai: Flagship Omnichannel Campaign

Creative Direction • Environmental Branding • Multi-Channel Strategy • Asset Governance

M&I Dubai campaign visual with a purple-lit exterior building

M&I Dubai: Flagship Omnichannel Campaign

Creative Direction • Environmental Branding • Multi-Channel Strategy • Asset Governance

M&I Dubai campaign visual with a purple-lit exterior building

What I Do

01.

Brand Architecture & Systems

02.

Visual Identity & Logotype

03.

Omnichannel Creative Direction

04.

Data Visualisation & Information Design